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Google’s AI Enhances Priceline: Travel Planning with Virtual Agent

1 Mins read

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AI-Powered Chatbot and Personalized Hotel Suggestions

Priceline, part of Booking Holdings, plans to launch an advanced chatbot and tailored hotel recommendations using Google’s AI technology. Users can expect a personalized concierge experience for trip planning, including information on nearby attractions such as Christmas markets or vegan restaurants.

Access to Generative AI for Priceline

Google’s cloud division equips Priceline with generative AI capabilities, enabling the creation of human-like text and accurate extraction of information from existing data. This collaboration aims to enhance the accuracy and efficiency of travel planning services offered by Priceline.

Priceline’s Competitive Edge through Innovative Technology

By embracing novel technology, Priceline seeks to differentiate itself from competitors, including Google. Priceline’s Chief Technology Officer, Martin Brodbeck, emphasizes that the partnership with Google is driven by the capabilities of Google’s AI, rather than competition.

Google’s AI Advances to Compete with Amazon and Microsoft

For Google, leveraging AI as a means to attract business presents an opportunity to narrow the gap with cloud service competitors like Amazon and Microsoft. Thomas Kurian, CEO of Google Cloud, highlights the growing interest in building applications using Google’s AI technology.

Extensive Integration of Google’s AI in Priceline’s Operations

Priceline plans to utilize Google’s AI in various aspects of its operations. This includes generating coding suggestions for software developers, implementing Google’s search capabilities for employee intranets, and leveraging AI for faster marketing of trending destinations.

Harnessing AI’s Potential for Enhanced Travel Experiences

The collaboration between Priceline and Google showcases the potential of AI to revolutionize travel planning. With AI-powered chatbots, personalized recommendations, and efficient data extraction, Priceline aims to offer users a seamless and tailored travel booking experience.


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