Startup News

GetYourGuide Raises $194M to Enhance Travel Experiences with AI

1 Mins read

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Rebounding Tourism Industry and GetYourGuide’s Growth Potential

With global tourism recovering and projected to surpass pre-pandemic levels, GetYourGuide aims to tap into the $1.5 trillion travel experiences market. Founded in 2009, the Berlin-based startup competes with TripAdvisor and offers a platform for booking unique activities and guided tours.

Double Unicorn Status for GetYourGuide

GetYourGuide recently secured $194 million in equity and credit financing, attaining a valuation of around $2 billion. Blue Pool Capital led the $85 million Series F funding round, while UniCredit headed the $109 million Revolving Credit Facility (RCF). The company’s valuation has doubled since its Series E funding of $484 million in 2019.

Expansion Plans and Investment in AI

The fresh funding will support GetYourGuide’s expansion efforts in the United States and its investments in AI and product development. The company aims to enter key markets like North America and leverage AI and Large Language Models to enhance the travel experience for both customers and supply partners.

Confidence in GetYourGuide’s Potential

GetYourGuide’s CEO, Johannes Reck, views the funding as a vote of confidence from investors who believe in unlocking unforgettable experiences worldwide. The company sees itself at the forefront of innovation and growth in the $300 billion travel category and the larger $1.5 trillion experiences market.

Extensive Offerings and Global Reach

With over 75,000 activities provided by more than 16,000 experience creators, GetYourGuide has facilitated bookings for over 80 million tours, activities, and attraction tickets. Travelers from over 150 countries have used the platform to discover and book unique travel experiences.

Driving Innovation and Growth in the Travel Industry

GetYourGuide’s strategic investment will drive innovation and growth, leveraging AI advancements to enhance the travel experience for its customers and partners. With confidence from investors, the company is poised to shape the future of the travel industry and provide unforgettable experiences globally.


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