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EU Pushes for Public Labeling of AI-Generated Content

1 Mins read

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EU Officials Call for Labels on AI-Generated Content

European Commission Vice President Vera Jourova emphasizes the need for companies deploying generative AI tools to label their content, particularly those with the potential to spread disinformation. The aim is to enhance transparency and address the issue of “fake news.”

EU Considers Additional Measures to Enhance Transparency of AI Tools

Discussions within the European Union focus on implementing measures to make AI tools, including OpenAI’s ChatGPT, more transparent to the public. The goal is to ensure greater visibility and understanding of the use of AI in generating content.

Labeling AI-Generated Content as a Countermeasure against Disinformation

Vera Jourova states that companies utilizing generative AI tools with the potential to generate disinformation should implement technologies to recognize and label such content. This proactive approach aims to mitigate the spread of disinformation and promote responsible AI usage.

Safeguards Needed for AI Integration in Services

Companies integrating generative AI, such as Microsoft’s Bing Chat and Google’s Bard, are urged to establish safeguards to prevent malicious actors from exploiting these tools for disinformation purposes. Enhancing security measures is vital to maintain trust in AI-driven services.

EU’s Code of Practice on Disinformation and Tech Industry Participation

The EU’s “Code of Practice on Disinformation” serves as a self-regulatory framework to combat disinformation. Major tech companies, including Google, Microsoft, and Meta Platforms, have signed onto the code. Jourova calls for reporting on new AI safeguards in July and highlights Twitter’s withdrawal, signaling increased regulatory scrutiny.

EU Artificial Intelligence Act and Voluntary Code of Conduct for Generative AI

As the EU prepares the forthcoming EU Artificial Intelligence Act, comprehensive guidelines for AI usage, officials encourage companies to adopt a voluntary code of conduct for generative AI developers. This interim measure aims to promote responsible practices until official laws come into effect.


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