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Naver’s Future Potential with AI: A Look at Their Plans and Market Response

2 Mins read

Photo was created by Webthat using MidJourney

Naver’s AI Initiatives

Naver, South Korea’s top search engine, has been dominating the industry for years. With an impressive market share of 71.4%, it’s been a go-to search engine for many in the country.

However, with the rise of AI-powered chatbots, Naver faces tough competition in terms of providing direct answers to users’ queries. Despite the threat, Naver has recognized the opportunity AI presents and has diversified its business units to stay ahead of the game.

This post will provide an overview of Naver’s AI plans, as well as the market response to their initiatives.

Naver’s Response to AI-powered Chatbots

AI-powered chatbots have the potential to disrupt Naver’s position as South Korea’s top search engine. These chatbots can provide direct answers to users’ queries without them having to go through search engine pages.

This could negatively impact Naver’s search ad revenue, which is currently their main source of income. To combat this, Naver has diversified its business units to rely on more than just the search engine.

Naver Webtoon, Naver Pay, Naver Shopping, multimedia mobile application, and Snow, are just a few of Naver’s other business units that have the potential to grow with AI.

Naver’s Impressive AI Plan

Naver’s plan for enhancing each of its businesses using AI is impressive. They recognize the importance of using AI for search engines, shopping experiences, fintech, and Webtoon illustration tools.

With AI, their search engine results will be more accurate and relevant to users. Shopping experiences will be more personalized, and Webtoon illustration tools will be more efficient.

Search Engine with Generative AI-driven Search

HyperCLOVA X, Naver’s AI-powered search engine, is set to launch this summer. The highlight of HyperCLOVA X is its generative AI-driven search. This means that users can simply enter a question, and the search engine will generate an answer.

Enterprises will also be able to customize services that better cater to their customers with HyperCLOVA X. The impact of this search engine has the potential to be groundbreaking for the industry, and we eagerly anticipate witnessing its effects.

Naver’s Q1 Sales Increase

In terms of market response, Naver’s Q1 sales have been impressive. The company has seen a 23.6% YoY sales increase and a 9.5% YoY operating profit increase. This has resulted in a positive market response, with Naver’s stock price increasing as a result. It’s clear that investors see the potential Naver has with AI.

Naver’s AI-Driven Future

Naver recognizes the potential AI presents and has taken significant steps to stay ahead of the competition. With HyperCLOVA X set to launch this summer, the future looks bright for Naver.

Remaining abreast of industry developments and trends in AI is crucial since it is evident that this technology will persist in transforming the industry. Naver is one company that is leading the way in terms of AI adoption, and it’s exciting to see where they will go from here.


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