French startup Fairlyne, the world’s first resale Software-as-a-Service (SaaS) platform for travel brands, has secured $3 million in a seed funding round. The investment was led by Speedinvest, with participation from Evolem, Kima Ventures, FJ Lab, and several angel investors. The funds will be utilized to enhance the platform, accelerate its deployment with enterprise clients in the travel industry, and expand into new markets, including the United States.
Overcoming Barriers: Fairlyne Revolutionizes Resale in the Travel Industry
Fairlyne addresses the longstanding challenge faced by travel operators in running a profitable resale experience for their non-refundable customers. While other industries have successfully implemented resale options, the travel industry has struggled due to technological, functional, and economic barriers. Fairlyne’s platform eliminates these obstacles, enabling white label products, travel brands, and operators to integrate resale into their distribution channels.
This provides customers with more flexibility while generating additional profitability by offering a second opportunity for non-refundable tickets.
Turnkey Platform: Enabling Profitable Resale Experiences for Travel Operators
Co-Founder and CEO Gilles de Richemond, along with Co-Founders Michael d’Eboli and Morgan Guérin, conceptualized Fairlyne while working together at Accor. Recognizing the willingness of travel customers to resell their bookings and the lucrative potential of no-shows, they developed a turnkey platform that seamlessly integrates into operators’ consumer-facing channels. By leveraging the incremental revenue from no-shows, travel operators can significantly boost their earnings.
Innovative Solution: Bridging the Gap in Travel Industry Resale
Fairlyne’s Co-Founder and CPTO, Michael d’Eboli, explains that while various sectors have established formalized ways for customers to resell their products, the travel industry has lagged behind due to the lack of suitable technology. Fairlyne fills this gap by providing a comprehensive solution that enables travel operators to tap into incremental revenue streams. The platform’s user-friendly interface and robust network effect make it an appealing choice for travel partners.
Enhancing Revenue and Customer Experience:
With a customer-centric approach, Fairlyne offers a white-label SaaS product that empowers tourism and travel operators to create their own secondary market on their channels. This allows operators to generate additional revenue, enhance brand loyalty, and provide customers with an exceptional resale experience.
Fairlyne has already established a successful partnership with OUIGO, the low-cost train operator of SNCF, where 100,000 passengers have utilized the service through OUIGO’s direct channels. The company also won the Royal Air Maroc (RAM) Open Innovation challenge and will implement its technology in the coming months, making RAM the first airline to pioneer a resale experience for their customers.
Transforming the Travel Industry with Resale-as-a-Service Platform
Fairlyne, founded in 2021 in Paris, is revolutionizing the travel industry with its Resale-as-a-Service platform. The company’s innovative solution enables travel brands to unlock incremental revenue while delivering a seamless resale experience. By removing the barriers that have hindered resale in the travel sector, Fairlyne empowers operators to adapt to changing customer demands, boost their financial performance, and create a competitive edge in the market.